Unlike earlier eras the advertising in 21st century manifested its potential to make significant changes to the customary and ordinary advertising practices. Many choices are available when it comes to choosing what means one wants to advertise or market certain goods or services or brand name. With the advancement of technology and communication advertising trends also started to run parallel with such progress. Here are some interesting advertising trends that can be seen in the 21st century.
Social media and mobile applications
Social media is very interestingly handled for the purpose of advertising nowadays. Earlier if you satisfy one customer with the quality of your goods or service that was considered one successful way of advertising as such person is more likely to spread good words about your business and attract more customers. But now social media has been very successful in spreading good words to a vast community. The businesses also use various advertising tricks and the task of advertising has become a very successful when done through social media. Other than social media mobile applications are also been used for the purpose of advertising as it is found out that a larger percentage of worlds community has started using mobile applications such as ‘what’s app’, ‘viber’
Effective tools
With the advancement of technology it is not just the modes of communication of advertisements that have increased. The number of ways that can make the advertisements more effective has also increased. The tools which can give a greater visual effect, auditory effect and olfactory effect have been developed to bring out creative concepts Dubai that can get imprinted in the minds of the target communities. Since the visual effect of advertisements have been found out to be most felt way of communication most of the advertisements seek to bring out that effect in advertisements. The use of advertisements in newspapers, magazines are somewhat diminished nevertheless still they are considered as main means of advertising.
Advertisement globalization
Most of the businesses are spread beyond the limits of the countries and the merger of business cultures and globalization of other aspects of the world have necessitated the need for the advertisements to be globalized as well. The same product is required to be advertised in different countries and this is a special feature in the 21st century advertising. Most of the advertisements in 21st century seek to be global. For that such seek to represent universal themes in such advertisements purporting to entice a larger community. Themes such as morality, humanity, love, affection are chosen in most of the advertisements. Some businesses seek to study the target communities separately and advertise the products and services accordingly as well.